Even before the franchise hats were being handed over to the draft picks on June 23, 2016 at Barclays Center in Brooklyn, Nike & Adidas were busy handing over their hats to various lottery picks.
Catching them while they are young has paid dividend to Nike with current NBA & Finals MVP Lebron James, it did well for Adidas in 2010-11 season when Derrick Rose became only the second player after the G.O.A.T Michael Jordan to win season MVP from Chicago Bulls and in the case of challenger brand Under Armour it has paid the most surprising dividend when they decided to sign Steph Curry in 2013 that too under the nose of Nike.
Number one pick Ben Simmons would be wearing Nike gear in Philly after having signed $US20 million deal with the footwear giants. While on the other hand Adidas to compete against Nike who hold the major market share have signed #2 pick Brandon Ingram, #3 pick Jaylen Brown, #4 pick Dragan Bender, #5 pick Kris Dunn and #7 pick Jamal Murray.
Partner with the best players and use their insights to change the game and connect with young athletes. We’re proud to welcome these players to our family, and look forward to getting started with them. – Cris Grancio, Adidas Global Basketball GM
These five athletes will join the likes of New York guard Derrick Rose, Portland guard Damian Lillard, Houston guard James Harden and Minnesota guard & former rookie of the year Andrew Wiggins, who constitute current set of Adidas featured athletes. It would be interesting to see if this shift in brand focus from being NBA partners as the league’s official outfitter for more than a decade to being actively involved with more athletes will help Adidas to grab more market share.
I’m always looking ahead, trying to find a chance to do something different on and off the court. – Ingram